Good old days were when parents searched the globe for a suitable marriage alliance for their siblings. What did he or she look like? Was he/she well-educated? Did he have a good job, earning well or was he a bum? What sort of skills did she have - sing, dance or was she a lazy-lout? What was the parents’ background? Were they well-off, rich, tons of property or perhaps, had a stake in the ownership of the Kohinoor diamond? What was the family size like – another Laloo Prasad-type family with 12 kids and scores and scores of relatives that you wouldn’t want to call all at the same time for lunch or dinner? Any criminal record, political leanings, no mentals in the family and so on and so forth?
Because they said marriages were made in Heaven and because these were arranged, parents would often look at horoscopes, dig deep into each other’s family backgrounds like Sherlock Holmes and Dr. Watson. Simply put they were indulging in the process of doing a Fundamental Analysis to ensure there weren’t any risk factors.
Experts believe that anyone who wants to invest in any company’s share ought to know what he/she is getting into. After all, when we buy a share we are actually buying a portion of that company. So, if you don’t know what the hell that company is doing, why are you investing into it?
In stock market lingo, Fundamental Analysis is the process of evaluating the company, its business, the market, its products, the competition, the potential, its managements and whole lot of such stuff, that I won’t list out and drown you in it. Suffice to say, it’s similar to the ‘boy-meets-girl’ evaluation you or your parents would do before you tie the knot – usually around the neck, which could mean anything.
Three weeks ago I attended a 2-day National Stock Exchange (NSE) program on Fundamental Analysis conducted in association with Manipal Education. I must say it wasn’t as good as the Bombay Stock Exchange (BSE) programs, though I must admit I got to understand a bit more than what I knew before.
Generally speaking, long-term investors are the ones who need to do a Fundamental Analysis of a company stock they wish to purchase. The basic things they look at are – is the company making profits; is it in good financial health, and that would mean any debt or interest burden it may have; is there a demand for the product they manufacture; is it weighed down by shortage of raw materials or is it taking a beating because of global recessionary trends?
By and large, most small-time retail investors don’t really resort to an elaborate Fundamental Analysis of a company. I mean, I wouldn’t use up too much ink working all sorts of calculations of say a company like ITC, where I presently have over 150 shares; or say, BIOCON, where again I have over 150 shares and sitting on good profits. Small quantities but what really matters is that the profits are good.
Most often people buy shares based on what someone told them or some analyst on TV said, “Go for it” and after buying the stock they find its share price is beginning to fall. Happened to me a couple of times, but one learns. Sometimes financial newspapers do the fundamental analysis for you of various companies. If it makes sense, buy the stock but just check a few things before hand. This is what I do nowadays.
- Look at its EPS – Earning per Share (Company’s after tax profit ÷ No. of Shares)
- Calculate the P/E – Price to Earnings Ratio (Market Price of the Share ÷ EPS)
Calculating Profitability Ratios will give you an idea as to how profitable the company is. In fact, these ratios are an important aspect of financial statements in understanding the financial health of the company.
It wouldn’t be a bad idea to take a look at the company’s balance sheets (most are available on company websites). The basic information is available and you don’t have to be a financial wiz to understand it, though it helps. If, after all expenses such as Interest, Depreciation, Amortization, the company is making profits, feel comfortable about buying that stock.
Ultimately, it’s your call. But remember; never ever regret you did this or that. Investing in stock markets is not for cry-boobies.
Having said all that, nothing comes risk-free; even marriage.
Disclaimer: The views and opinions expressed on this blog are those of the writer and are for information purposes only and do not constitute any investment advice. Readers should check with certified experts before taking any investment decision and not on the basis of what is written in this blog.